Terms of Service

EFilms AI is operated by EFilms.AI, based in Tel Aviv, Israel. Throughout these terms, “we”, “us”, and “the Company” refer to that entity, and “you” refers to the person or business using the service.

You can reach us at any time at TODO_SUPPORT_EMAIL or +972-54-249-5288. Full details are on our contact page.

EFilms AI is a software service that uses artificial intelligence to help you plan, write, direct, and produce video advertisements. You provide a brief and creative input; the service generates scripts, direction, imagery, and rendered video from it.

The service is provided as a creative tool. We do not guarantee any particular commercial outcome (including reach, engagement, conversion, or sales) from advertisements produced with it.

• You must be at least 18 years old and legally able to enter into a contract.
• You are responsible for the accuracy of the details you register, and for keeping your login credentials confidential.
• You are responsible for all activity that takes place under your account.
• If you register on behalf of a business, you confirm you are authorised to bind that business to these terms.

Tell us promptly at TODO_SUPPORT_EMAIL if you believe your account has been used without your permission.

We are responsible for operating this website and the service, for the content we ourselves publish on it, and for supplying what you have paid for as described at the point of sale. Specifically, we undertake to:

• Present prices, service descriptions, and purchase terms clearly and accurately before you pay.
• Supply the service you purchased, in the scope described at the time of purchase.
• Deliver purchased outputs to your account, and make them available for download within the timeframes stated at purchase.
• Operate the payment process through a licensed, PCI-DSS-compliant payment provider.
• Answer service, billing, and supply enquiries within the response time stated on our contact page.
• Honour the cancellation and refund rights set out in our refund policy and under Israeli consumer law.

If we fail to supply what you paid for, your remedy is set out in our Cancellation & Refund Policy: we will either supply it or refund you.

We aim to keep the service available continuously, but we do not warrant uninterrupted or error-free operation. Access may be suspended for maintenance, or by failures in third-party infrastructure outside our control.

“Your content” means everything you upload or enter: briefs, text, images, footage, audio, logos, brand assets, and product details. You keep ownership of it. You grant us a limited licence to host, process, and transform it strictly to provide the service to you.

You are responsible for ensuring that your content:

• Is yours, or is used with the permission of the rights holder.
• Does not infringe copyright, trademarks, privacy, or personality rights.
• Does not contain unlawful, defamatory, deceptive, or hateful material.
• Complies with advertising law and the platform rules wherever you publish the finished ad.

We may remove content and suspend accounts that breach this clause. We do not pre-screen user content, and we are not responsible for content that users create with the service.

Output is generated by AI models and may contain inaccuracies, or resemble existing material. Because the same models serve many customers, we cannot guarantee that output is unique.

Output is also probabilistic and not deterministic: the same brief can produce materially different results on different runs. We do not warrant any particular creative direction, visual style, aesthetic quality, or commercial performance. You are buying the production run and the platform access, not a guaranteed creative outcome. See clause 3 of our Cancellation & Refund Policy.

You are responsible for reviewing every output before you publish or broadcast it: for factual accuracy, for legal compliance, and for suitability to your audience. Do not use the service to create output depicting a real person without their consent, or to imitate another brand.

Subject to your having paid for it, you own the rights we are able to grant in the final output, and may use it commercially.

• Prices are displayed on the purchase page before payment and include VAT where applicable.
• Payment is taken through a licensed payment provider. We never see or store your full card number.
• You must confirm you have read and accepted these terms before payment can be completed.
• A tax invoice or receipt is issued to your registered email after a successful charge.
• For recurring plans, the stated fee is charged each billing period until you cancel.
• We may change prices for future billing periods with advance notice; changes never apply retroactively to a period already paid.

Your cancellation rights, the refund process, and the timeframes we work to are set out in full in our Cancellation & Refund Policy, which forms part of these terms. In short: you receive what you paid for, or you get your money back, where “what you paid for” means a working, delivered video produced from your brief, not a specific creative result.

You may not use the service to:

• Create unlawful, fraudulent, or knowingly misleading advertising.
• Produce sexual content involving minors, or content that incites violence or hatred.
• Impersonate a real person or organisation without authorisation.
• Reverse-engineer the service, or attempt to extract the underlying models.
• Circumvent usage limits, resell access, or share credentials across organisations.
• Interfere with, overload, or probe the service or its infrastructure.

Our handling of personal data is described in our Privacy Policy. By using the service you agree to that policy.

Nothing in these terms limits liability that cannot be limited by law, including liability for death or personal injury caused by negligence, for fraud, or under mandatory Israeli consumer protection law.

Subject to that, our total liability for any claim connected to the service is limited to the amount you paid us in the three months before the event giving rise to the claim. We are not liable for lost profits, lost business, or indirect or consequential loss.

You may stop using the service and close your account at any time. We may suspend or terminate an account that breaches these terms, or where required by law. If we terminate your account without cause, we refund any prepaid amount covering the unused remainder of your term.

We may update these terms as the service develops. The revision date at the top of this page always reflects the current version, and material changes will be notified by email or in-product. Changes apply to purchases made after the change takes effect.

These terms are governed by the laws of the State of Israel. The competent courts of Israel have exclusive jurisdiction over any dispute, save that mandatory consumer protections available to you under the law of your place of residence are unaffected.